CLOVER COFFEE CLUB
is a pop-up coffee brand focused on specialty beverages, playful design, and creating spaces for people to connect.
Visual identity, social media, event design
Brand Direction + Design Approach
Clover Coffee Club’s identity is rooted in warmth, approachability, and community. I built a system using soft greens, hand-drawn elements, and playful typography to feel welcoming while staying intentional and cohesive.
Designed for a farmers market environment, the brand needed to stand out quickly while maintaining a cohesive presence across social and in-person touch points.
This project focused on building a warm, recognizable visual identity that could flex across social, print, and in-person experiences.
This project reflects my interest in building brands that feel human and rooted in real connection especially within local, community-driven spaces.